Jobs speaks, world goes gaga… Cost to Apple, zero (other than the few thousandths of a cent for electricity to power his iPhone or Macbook or iPad – whichever he uses to send and respond to emails). Not a bad cost of sales model if I say so myself. Don’t get me wrong – this is not a negative post. Quite the contrary. Most companies on the planet would give anything to have a Steve Jobs.
Granted, we can’t deny Apple’s success of late. Another record setting (at least for non-holiday sales) quarter. I was in Valley Fair mall last week and thought I would stick my head in the Apple store and touch one of those new iPads, just so I could say that I was “in the club”. This was on a Thursday, a little after lunch, and there was a waiting queue outside the store. On a Thursday… All I wanted to do was walk in, touch an iPad and leave. The world really has gone Apple gaga.
Sometimes I wonder if Apple hasn’t cornered the market on marketing. Take for example the recently “lost” iPhone4. You know, the one (assumed to still be) Apple employee Gray Powell supposedly left in a bar in Redwood City. The same phone that Gawker Media supposedly paid $5,000 to the person who found it to obtain. The one that Apple is supposedly claiming to take legal action to reclaim. We all know that Apple probably has the tightest product security on the planet (re: stories about iPad prototypes being bolted to desks…). So who really thinks that they’re really going to let some 27 year old software engineer roam around with the latest cash cow prototype – only to lose it after having one too many German beers? Come on… this isn’t the first time a “new product” has been “leaked” to generate hype… If the product was truly “revolutionary” (e.g., the original iPhone) then this might be truly sensational. But not v4… so what if it has a bigger lens and a flash (no, not Adobe Flash…).
While I am on the subject, I guess while I am saluting their success I am also a little disappointed in them – especially SJ… To me, Apple always won based on innovation, elegance and quality. But they didn’t do that alone. There were a few players, Adobe for one, that made Apple successful – especially in the 80′s and 90′s when their survival was questionable. It was these partners that were the life support systems that kept Apple going. Seems like Apple, at least of late, has taken on somewhat of a “bully” role. Yes, Flash may have outlived its usefulness, but it’s a big market out there… Can’t we all just get along?