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  • Pyretic – A new programmer-frie...
    Pyretic – A new programmer-friendly language for SDN

    Join the Bay Area Network Virtualization (BANV) group on August 21, 2013 to hear Dr. Joshua Reich from Princeton University talk about Pyretic – a new programmer-friend [...]

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  • BANV – OpenFlow and SDN Tech Ta...

    Join the Bay Area Network Virtualization Group on April 30, 2013 for our OpenFlow and SDN Tech Talk and Hands-on Tutorial. For this event we will be hosting Srini Seetharaman [...]

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  • Ben Pfaff on OVS – Past, Presen...

    On March 20, 2013 the Bay Area Network Virtualization group hosted Ben Pfaff, the lead developer of the Open Virtual Switch (OVS). Ben gave a great presentation on the histor [...]

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  • Check out BANV
    NVIRTERS Meetup

    Software-Defined Networking (SDN) is the HOT topic in the IT industry. There’s a new meetup group dedicated to the topic of SDN and Network Virtualization. Nicknamed &# [...]

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  • Myspace – from the ashes?
    From the ashes

    They may get it right this time… I’ve been hard on Myspace – very hard. I don’t think my criticism at the time was unwarranted. Myspace had done just [...]

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  • The Business Value of SDN
    The Business Value of SDN

    Cloud computing is driving technology innovation at an ever-accelerating pace. We often get caught up in the technical aspects of new innovations and capabilities, and someti [...]

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  • Software-Defined Networking Presentat...

    Here’s the presentation I recently gave at the IEEE Smart Tech: Metro Area Workshop and the IEEE Consultants’ Network of Silicon Valley. Software-Defined Netw [...]

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  • IEEE Smart Tech: Metro Area Workshop
    IEEE Smart Tech: Metro Area Workshop

    Join me on September 29, 2012 at the IEEE Smart Tech: Metro Area Workshop in Santa Clara, CA. I will be speaking on the rapidly evolving Software-Defined Networking (SDN) mar [...]

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  • Another view of the cloud…

    I’m doing a series on cloud computing over at SAP on the Cloud. Now that cloud computing has finally passed the hype stage (for the most part), it’s time to start [...]

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  • Network Virtualization is Getting Int...
    Network Virtualization is Getting Interesting

    Remember server virtualization? You know, that technology that was the buzz of the technology world just a few short years ago. The one that got supplanted by the “clou [...]

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Posts tagged iPhone

Apple’s marketing budget must be zero.

Apr20th
2010
Leave a Comment Written by Robert

Jobs speaks, world goes gaga… Cost to Apple, zero (other than the few thousandths of a cent for electricity to power his iPhone or Macbook or iPad – whichever he uses to send and respond to emails). Not a bad cost of sales model if I say so myself. Don’t get me wrong – this is not a negative post. Quite the contrary. Most companies on the planet would give anything to have a Steve Jobs.

Granted, we can’t deny Apple’s success of late. Another record setting (at least for non-holiday sales) quarter. I was in Valley Fair mall last week and thought I would stick my head in the Apple store and touch one of those new iPads, just so I could say that I was “in the club”. This was on a Thursday, a little after lunch, and there was a waiting queue outside the store. On a Thursday… All I wanted to do was walk in, touch an iPad and leave. The world really has gone Apple gaga.

Sometimes I wonder if Apple hasn’t cornered the market on marketing. Take for example the recently “lost” iPhone4. You know, the one (assumed to still be) Apple employee Gray Powell supposedly left in a bar in Redwood City. The same phone that Gawker Media supposedly paid $5,000 to the person who found it to obtain. The one that Apple is supposedly claiming to take legal action to reclaim. We all know that Apple probably has the tightest product security on the planet (re: stories about iPad prototypes being bolted to desks…). So who really thinks that they’re really going to let some 27 year old software engineer roam around with the latest cash cow prototype – only to lose it after having one too many German beers? Come on… this isn’t the first time a “new product” has been “leaked” to generate hype… If the product was truly “revolutionary” (e.g., the original iPhone) then this might be truly sensational. But not v4… so what if it has a bigger lens and a flash (no, not Adobe Flash…).

While I am on the subject, I guess while I am saluting their success I am also a little disappointed in them – especially SJ… To me, Apple always won based on innovation, elegance and quality. But they didn’t do that alone. There were a few players, Adobe for one, that made Apple successful – especially in the 80′s and 90′s when their survival was questionable. It was these partners that were the life support systems that kept Apple going. Seems like Apple, at least of late, has taken on somewhat of a “bully” role. Yes, Flash may have outlived its usefulness, but it’s a big market out there… Can’t we all just get along?

Business    Adobe, Apple, marketing

Will iBooks be the savior of the iPad?

Jan27th
2010
Leave a Comment Written by Robert

Dollars to doughnuts say I am wrong, but I just can’t get that excited about the iPad.  First of all, the name… I think iPad stands for “incredibly Poor apple decision”.  But that’s just my opinion (along with about a thousand tweets to the same effect).  Don’t get me wrong, the technology is elegant, slick and everything you would expect from Apple.  I love that aspect of it and can’t wait to try one out.

But there’s just something about the iPad that I can’t wrap my mind around and get excited to the point where I want to rush out and by one on March 27th.  Sure, the price is very attractive, even at the high end.  But still, that’s not enough to get me over the hump so to speak. Here’s what I think Apple faces with the iPad…

  • The iPod, iPod touch and iPhone brought us “intimacy”. What I mean is that you can hold these devices “close to your chest” and pick and flick (ugh… bad connotation… let’s go back to point and click) to your heart’s content, and then share with your friends as you desire. The form factor, especially the iPod touch and iPhone were large enough that the experience was fine as long as it was limited to 2-3 participants. In the iPad demo video, the device is flipped over to show a great looking image of “your kids”. Maybe I am wrong, but somehow I just don’t see settings where the iPad is used as a show and tell device. So just like any other tablet device, you lose that sense of intimacy –  the device is out there for the whole world to see, whether you want them to or not.
  • The device isn’t a “laptop”, but it’s a “lap” device nonetheless.  You can hold it in one hand and point and click with the other, but if you want to do any serious work then it has to go in your lap.  Maybe that’s ok when you’re at home lounging on the sofa, but on a plane or in the office or in the restaurant, hmmm… not so sure. The back looks to have a sleek curvature design, but I don’t know how well this will work when you lay it on a flat surface. Seems like it will probably want to move around too much to be useful in that mode of operation.
  • A nice big QWERTY keyboard, that for all practical purposes is not very useful.  Notice, I said PRACTICAL – such as composing long emails, writing letters, blog entries, etc.  I know, I know… this is a new model of user interaction and typing should be limited to about 3% of how the product is used.  But when you are serious about doing some typing you will need to invest in the iDock.  Probably not a very expensive investment, but another one that adds to the cost.  End result, you have turned your iPad into a notebook/desktop… bummer.
  • A few technical/feature/function “gotchas”… No Flash support.  So how does the iPad provide the “ultimate” web-surfing experience if it doesn’t support Flash? One will assume that this will be corrected in V2.0. Can only run one application at a time – not a “biggy” but still seems to draw a lot of complaints from the anti-Apple people. No camera/web cam. Will be interesting to see if this one gets fixed in V2.0.  It may be one of those that Apple decides not to incorporate. And what about USB, OLED (can understand the cost issue and poor outdoor quality on this one),  GPS, and 16:9?  Where are all those other things that will make this the ultimate device…?  Other than these few little “issues”, the technology is kick-ass.
  • 64GB?  Well, that should be enough for most people.  But for the serious gamer, iTuners and iBookers this may cause a problem.  But this will be short-lived and I am sure Apple with introduce a 128GB or 256GB version in the near future.  Wow… and we used to talk about 640K and stuff like that…
  • Lastly, I’m a little worried that the form factor is too elegant and lightweight.  How can that possibly be you ask???  We all complain that laptops weigh too much – but with that weight comes a sense of insecurity.  We hold onto our laptops because we know if we drop them life is over as we know it.  My fear is that the iPad almost takes that sense of insecurity away and you may become somewhat careless with it.  This is probably a far-fetched phobia (iDropaphobia?) on my part, but I know that I get distracted and careless way more than I should… and I would surely hate to drop such a beautifully designed work of art.  I am sure the Apple designers have thought about this and designed it to be highly durable.  But… please hold on to it so I can sleep at night…

Despite all these things, I think the iPad is a game changer in that it extends the concept of personal computer to where it should be – a device with a truly usable interface that gives me “stuff” that I want and can use the way I want to use it.  Something laptops and tablets have not been able to do.  So on that front, congratulations Apple for a job very well done!

Still, there’s just something nagging me. And I think it’s going to take more than just the device to make it a hit. Just like iTunes made the iPod successful, and the App Store made the iPod touch and iPhone successful (come on now… agree with me – the iPhone is a slick device, but without the apps it’s just another phone…), I think there is going to have to be something that makes the iPad successful. Obviously iTunes and the Apps Store are already there, but are they enough? If I’ve already got and iPod and an iPhone, do I really need an iPad? Is playing games or watching movies at a higher resolution enough to make the iPad successful? Or will it be the addition of iBooks? Some of the early feedback indicates that Amazon Kindle, B&N nook, Sony READER and other users aren’t going to abandon their toys for the iPad, and the question is, how big is digital book market? Big enough to support multiple players? I don’t know. But the iBooks interface is so slick and sexy that it might just woo enough users to make the move. Dang, those people over at Apple sure know how to do great designs…

Only time will tell if the iPad will be successful. I think the hype was so high on this one that it will be hard to maintain.  So back to work everybody.  But I’m anxious to see if in six months I’m counting my money or eating stale doughnuts…

Business, Technology    Apple, iPad

Nexus One, Week One – Ouch…

Jan16th
2010
Leave a Comment Written by Robert

The first week sales of Google’s Nexus One have, well… been dismal to put it mildly.  Only 20,000 units for a phone that has been hyped as the “iPhone killer”.  So what’s behind the very slow uptake, and what lessons can we learn from Google’s foray into this space?

  • Selling product is not like selling search and advertising. The internet-connected world expects less than stellar service. We expect that our connections will be lost, or they will be slow. Or that the results that we get aren’t exactly what we had hoped from our search. And we put up with all those annoying ads for the privilege of having unlimited information at our finger tips. The product world is different. When we unwrap that sleek, shiny gizmo from its tightly bound shrink wrap, we expect it to work – flawlessly. Not that the Nexus One is bug-ridden (but there have been a few reported glitches), but with all the hype surrounding its release there is an expectation that it will perform as (actually, even better than) advertised. And when it doesn’t, this leads us to the next point…
  • Customers want one throat to choke. This has been where Apple has performed brilliantly. Granted, your options are limited with Apple, and when they eventually broaden beyond AT&T, maintaining the high levels of service will be tougher. But Apple has 30 years of customer/product support under their belt, and they will continue to outshine Google at every turn on this front. The initial reports of poor Google support, including being routed from Google to T-Mobile to HTC, have clearly overshadowed the technical elegance and potential of the Nexus One.
  • When the phone rings, answer it. How on earth could Google be so unprepared to handle the avalanche of calls that would be expected with any new product release? This isn’t even MBA 101… it’s Business 101…
  • Pick your partners carefully. While Apple has suffered some of the same with AT&T, the reports of very poor 3G service from T-Mobile have been significant.  Luckily, with Nexus One customers have a choice in the matter, but nonetheless, the poor quality of the service has again overshadowed the potential of this product, and is probably leaving a bitter taste in the mouth of those who signed a two-year contract with T-Mobile. In the era of groundswell, word of mouth is very important.
  • Timing is everything. This one could be argued on several fronts, and may actually have little to do with the slow sales. But right AFTER the holidays in a very down economy might not be the best time to launch a new product. Obviously Google did a great job of riding the hype of the Consumer Electronics Show in Las Vegas – getting amazing coverage with very little investment. But as we all know, geeks buy what geeks want – regardless of the economy. So there may be something more to the lack of enthusiasm for the Nexus One. Are people waiting until the bugs are worked out? Are they waiting to see how it performs on different carriers. Are they hoping for a price drop? Or is this market simply saturated, with Apple trumping Google? This one I will leave for the analysts to sort out in a few months.

I really hope the Nexus One succeeds.  Not that I am pro-Google and anti-Apple, or vice versa. Both are great products. It’s just that competition is good and in the end we will all benefit if both companies do well in this space. In the meantime I think I will wait a few more months before picking up a Nexus One…



Business, Technology    Apple, Google, Nexus One

What’s up with Bump Technologies?

Nov2nd
2009
Leave a Comment Written by Robert

I just read this week’s Venator Report on venture funding and IPOs and noticed that Bump Technologies received $3M in series A funding from Sequoia Capital. If you’re not familiar with Bump, they make an iPhone app that exchanges contact information between two phones when the parties “bump” their hands together while holding their respective phones. One of many cool apps (such as being able to flip a picture to another phone) that makes the iPhone such a super platform. Here’s the Bump ad:

So my question is, what will Bump do with $3M of venture funding? What is their grand plan? Surely it can’t take that much money to build an iPhone app - otherwise there wouldn’t be the 50,000+ or so that are floating around out there now. But the way Bump works is that it sends your information up to its servers, attempts to match your bump request with the proper bump partner in your location, and then sends your contact information to their iPhone. And vice-versa.

So what Bump gains is your contact information, your Bump partner’s contact information and your location. Now I am sure they have lots of legalese about the “non-use” of this information, but one has to wonder how they will extract value from that information. Currently their app and the service are free, but that model can’t last for long – especially since they now have $3M of Sequoia’s money in their pockets. Granted, it does take money to run the service, even in the “cloud”… It will be interesting to see what happens next with Bump.

On a side note, I also noticed that Layar, the Netherlands company offering location-based/augmented reality services on the iPhone (see my previous post on this topic), also received $1M in funding from “undisclosed investors”.   This will be another interesting one to follow.

Business, Technology    augmented reality

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